A few days ago, Phoenix.com interviewed Mr. Che Shi, the chairman of our company. The following is the record.
Che Shi, Chairman of Oriental Ocean Group
Q: The transformation of marine science and technology scientific research achievements is a hot topic in the current society. Only when scientific research achievements are transformed can they truly promote economic development. How does Oriental Ocean achieve the transformation of its achievements? Is there any experience worth sharing with other marine technology companies in this regard?
Answer: "Technology is required from cooperation, and benefits from technology." It has grown from a processing and export-oriented enterprise at the beginning of its listing to a high-tech enterprise that combines high-end seafood aquaculture and aquatic product processing. The specific manifestation of the development idea of "enterprise" is that Oriental Ocean attaches great importance to innovation and development, and has explored its own characteristic model on the road of industry-university-research cooperation and development. Not long ago, the company's national-level kelp breeding farm successfully passed the review of the expert group, and the two new hybrid kelp lines of "Dongfang No. 5" and "Dongfang No. 6" successfully passed the on-site acceptance of the expert group. The gametophyte cloning technology introduced by the company has been successfully applied to production after more than ten years of research and development. It has established an internationally advanced kelp germplasm resource bank in the aspects of kelp conservation, breeding and seedling raising, and has cultivated "901 kelp", "kelp" There are three new national-level kelp varieties, Dongfang 2 Hybrid Kelp and Dongfang 3 Hybrid Kelp. "Dongfang No. 2 Hybrid Kelp" won the first prize of Shandong Province Science and Technology Progress Award. It is the first kelp hybrid vigor in my country that has passed the variety approval and is widely used in production. In 2009, the company cooperated with Ocean University of China to develop and launch a series of collagen products such as collagen peptides, collagen fruit-flavored beverages, canned collagen solid granules and collagen soft capsules, which have been well received since they were put on the market. In 2010, the company cooperated with the Institute of Oceanography of the Chinese Academy of Sciences to develop and build the largest and world-leading factory closed circulating aquaculture system in China, which achieved the ecological engineering goals of energy saving, low consumption, high efficiency and convenient operation and management. At present, the entire closed circulating water system has been applied for 34 patents have been authorized, among which "Atlantic salmon seed breeding technology and introduction of circulating water supporting devices" were included in the Yantai City Science and Technology Project in 2012. At present, the entire system is running very successfully, and it is the exclusive fresh salmon supply base in China, allowing fresh It has become possible for live salmon to be on the table of domestic consumers.
Q: The tide of marine economic development has become more and more obvious in recent years. Especially your company is located in Yantai, an area with rich marine fishery resources, sufficient experience and huge potential. For Oriental Ocean, what opportunities does such a marine economic development environment have? and challenge?
A: At present, my country's marine aquaculture and aquatic product processing are fully competitive industries.
Most of the breeding enterprises are based on the decentralized individual business model, and there are relatively few intensive and centralized large-scale enterprises. However, with the further specialization, technicalization and intensification of my country's marine aquaculture industry, industry resources are gradually becoming more concentrated. At the same time, with the further improvement of the laws and regulations of the aquaculture industry, the products of leading enterprises in the industry, such as Oriental Ocean It has begun to have a certain competitive advantage in the segmented market. With the lengthening of the industrial chain and the flow of the international market, its industry has begun to expand in the domestic market and even in the international market. This trend will further promote my country's marine The overall development and progress of the fishery industry.
In terms of seafood processing industry, my country's seafood processing industry is relatively stable and the overall profit level is relatively low. The technical level is low. The strategic focus of the national marine product processing development determined by the state is to make further breakthroughs and promotions in aquatic product processing technology, and to increase the added value of products on the premise of ensuring the deep processing and finishing of the industry. The profit is expected to have further room for improvement.
Q: As a successful domestic company that made a fortune in seafood products and went public, the achievements of Orient Ocean in the fields of deep-sea technology and marine products are obvious to all. What strategic plan will your company have in the next step? How do you plan to further develop the field of marine economy?
A: The company's development strategy is to implement an industrialized business model, innovate a low-carbon and efficient ecological business model for marine development, commit to high-barrier and high-profit marine aquaculture business, and build a complete marine aquatic product aquaculture and aquatic product processing trade industry chain. At the same time, we will increase the market promotion of brands and channels, rapidly expand the marketing network, take advantage of the company's existing advantages, actively expand business at home and abroad, and build a national fishery leading enterprise with core competitiveness and sustainable development.
Taking advantage of the geographical advantages of natural sea areas and developing high-quality sea area resources, we will form a large-scale marine treasure breeding capacity, mainly sea cucumbers and salmon, and build a complete marine product breeding and aquatic product processing business system. At the same time, it participates in the development of marine resources in Shandong Province in a variety of ways to achieve resource guarantee for marine aquaculture.
Salmon farming workshop
Q: As a field that few companies have set foot in, has Orient Ocean encountered any problems in the transformation of marine scientific and technological scientific research achievements or the expansion of deep-sea scientific and technological products? How do you plan to solve it?
A: Oriental Ocean has a first-class independent research and development team and strong scientific research infrastructure, and has good cooperative relations with the Institute of Oceanology, Chinese Academy of Sciences, the Institute of Coastal Zone Research, Chinese Academy of Sciences, Ocean University of China, Ludong University and other scientific research institutes. The transformation of scientific research achievements and other aspects has always been in the forefront of domestic peers, but the company's domestic marketing work started late, and the market competition is fierce. With the company's product upgrade and industrial structure adjustment, vigorously promoting the construction of domestic sales network is the focus of future work. The construction of domestic marketing channels faces the risk of lagging development.
Countermeasures and measures to be taken:
According to the product characteristics and potential customer groups, adopt a variety of publicity methods to expand the product brand awareness from point to point, and carry out targeted marketing and promotion activities. Taking the development of salmon marketing as an example, the company has newly established a salmon sales team, and has experienced a process of starting from scratch and gradually advancing in marketing, media publicity, and marketing planning. Fresh salmon has been initially recognized by the market. Jointly held the first "China Yantai Oriental Ocean Cup Live Salmon Cooking Skills Innovation Competition" with Yantai Food and Beverage Association. Through this competition, the company's fresh salmon successfully appeared in the entire catering industry in Yantai, and the "Oriental Ocean Fresh Salmon Food Festival" was successfully held. ”, providing valuable experience for operating hotel channels in the future; launching supermarket channels, products are or have entered middle and high-end supermarkets across the country represented by Jiashike, Zhenhua Commercial Building, RT-Mart, etc.; launched salmon gift boxes, chilled, Processed products and other product forms, and actively expand the nationwide consumer market.
Refrigerated processing workshop
Question: In the "Twelfth Five-Year Plan", the country has raised the marine economy to a national strategy, and the marine industry has burst into huge financial demands in the process of upgrading. As the first company in the industry to go public, whether Ocean Finance has reached the level of Oriental Ocean. How does risk translate into real opportunity?
Answer: Fishery is an industry that is supported and encouraged by the state. The company will rely on various preferential policies of the state on the basis of its own competitive advantages such as existing resources, scientific research, technology, talents, scale, quality control and brand. The processing business highlights large-scale, standardization and high-precision, and the breeding business highlights pollution-free, high-quality, and safety. Based on the international and domestic markets, it highlights brand highlights and continuously improves market competitiveness.