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"Honesty and trustworthiness, be a respected listed company" series of propaganda articles for investor protection special action (6)

Date: 2021-09-15 19:57



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Polish the "window" of information disclosure and hold the "ties" of investor relations

In 2019, the China Securities Regulatory Commission issued the Action Plan for Promoting the Improvement of the Quality of Listed Companies, proposing to improve the quality of listed companies in seven aspects. In recent years, China Television Media Co., Ltd. has continuously improved the quality of information disclosure, established an effective investor communication mechanism, and made every effort to protect the right to know and other legitimate rights and interests of investors, especially small and medium investors.

Information disclosure is a "window" for listed companies to show their companies to investors. Listed companies disclose the company's financial status, operating results, major events and other information through regular reports and temporary announcements, which affect investors' judgment on the company's development prospects and also affect the company's market value in the capital field. It can be said that "information disclosure" no small matter".

After accumulating long-term information disclosure work experience, we have summed up three points of experience in doing a good job in information disclosure. The first is to continuously study laws, regulations, and regulatory policies, enrich their own knowledge reserves, and strengthen policy supervision capabilities. "Learning is not to explore its flowers, but to pull out its roots." Only by thoroughly understanding the rules can they be accurately implemented in practice. The second is to implement internal reporting procedures for major information to ensure that major corporate information is delivered to the company's information disclosure department as soon as possible. Ensure that the information disclosure department can quickly collect and effectively manage the company's major information, and then disclose it to investors in a timely, accurate, comprehensive and complete manner. The third is to actively participate in the exchange activities between listed companies. "The stone of other mountains can attack jade", through mutual experience exchange and experience sharing, learn from each other's strengths and complement each other's weaknesses, and continue to improve the level of information disclosure.

If information disclosure is a one-way information transmission, then investor relationship management builds a two-way communication "link" between the company and investors. In the practical process, we interact with investors from three aspects.

First, listen to investor inquiries by phone and email. We are equipped with special personnel to answer and receive calls and letters from investors, and reflect the demands of investors to the company's management as soon as possible. When encountering emotional investors, after listening, we will carefully explain the company's basic operating conditions, help investors understand the company's business development strategy, guide investors with positive information, and appease investors' emotions. Through sufficient and effective communication and interaction with investors, we will build trust and win-win relationships with investors.

Second, attach importance to the interaction with investors on the Internet. We set up an investor relations section on the company's official website to update the company's stock trends, company announcements in real time, and set up emails for consultation and suggestions. Through the company's official website, the company's news and business conditions are continuously released to help investors to have a continuous and in-depth understanding of the company's situation. In addition, we pay attention to "SSE E-Interaction" and other online public opinions, and respond to investors' questions on "SSE E-Interaction" in a timely manner. Issues, suggestions and public opinions that investors are generally concerned about will be promptly passed on to the company's management and drawn to the management's attention. For untrue information such as rumors that have not yet caused a major impact, we will understand the facts through a smooth internal communication mechanism, quickly cooperate with the company's legal affairs and office, and respond to clarifications in a timely manner to eliminate investors' doubts and protect the interests of investors.

Finally, for individual investors who need to communicate directly with the management of the company, we will also provide investors with the opportunity to communicate directly with the management through activities such as online investor exchanges organized by the Shanghai Stock Exchange.

It has been 23 years since China Television Media was established in 1997. Since its establishment, we have strictly followed relevant regulations such as the Company Law and the Securities Law, and attached great importance to information disclosure. The evaluation of "good" and "excellent" has never happened to be held accountable by the regulatory authorities, and has established a good image in the capital market. At the same time, we attach great importance to the return to shareholders, especially small and medium investors. We have insisted on paying dividends for 23 years since our listing. We have paid cash dividends 19 times and for 15 consecutive years. In the future, we will continue to polish the "window" of information disclosure, grasp the "bond" of investor relationship management, and continuously improve the quality of the company with an attitude of integrity and self-discipline.